Subject: Your Applet has been chosen!

From: [email-masked]
Date: Thu, 10 Dec 1998 11:12:14 -0800

Dear DemoLab,
The applet or activity dealing with HC-Gammon, that you have published on
the Internet at http://www.demo.cs.brandeis.edu/cgi-bin/hcgammon has been identified by us as a candidate for
inclusion in a new children-focused web site we are developing and will
deploy early in 1999.

We are contacting you with a very unique proposal which will PAY you to
publish your applet or educational activity on an exciting new educational
web site we are developing. We are seeking browser-based Java applets,
Shockwave, DHTML or Plug-in based activities for Windows and Macintosh PC’s.
We will PAY YOU MONEY in exchange for non-exclusive permission to host your
applet or activity at our web site. You keep control of your product and may
withdraw at any time.

Here is how it works:

You upload all files and documentation required to run the applet/activity from our server.

* We will serve your applet/activity from a high speed server
* We will aggressively market the website
* We will provide for user feedback about your applet/activity (kids, parents, teachers)
* We will link from your applet/activity page at our site to the URL of your choice for
cross promotion of your other products or services (subject to approval for appropriate child content)
* We will give you credit for the applet/activity (name, copyright notice, etc..)
* We WILL PAY YOU a percentage of the revenues we receive (banner ads from child-appropriate advertisers) in proportion to the useage of your
applet/activity

We will NOT
* Require any legal transfer of copyrights, trademarks, or patents
* Claim ownership of the applet/activity in any manner
* Require exclusivity, you may run the applet/activity anywhere you like in
addition to our site.
* Require a complicated legal agreement; a simple publishers license that you can revoke unilaterally with 30 days notice is all we require.

Background

Pierian Spring Software is a 7-year old developer and publisher of
educational software products for the K-12 market worldwide. Our products
have been highly acclaimed in the education market by the press and the end
user teachers and students. We have won over 2 dozen awards for our CD-ROM
learning titles and Digital Chisel, our multimedia and web authoring tool for education.

We will be deploying a new web site early in 1999 that is intended to become
a destination site for children ages 7-15. One section of the web site will
be dedicated to on-line educational activities and applets developed by
third parties.

Our proposition gives third party developers of all sizes and resources the
ability to have their applets and activities published under the umbrella of
a respected provider of educational materials and BE PAID FOR IT.

You have nothing to lose. If you become dissatisfied for any reason, sell
your applet/activity to another party, or decide to publish exclusively with
someone else, just let us know and we’ll stop serving your applet/activity. All we ask is 30 days notice to turn it off.

You have everything to win. We will divide the revenue we receive from
banner advertising at this section of the web site and distribute it to the
developers in proportion to which applets have received the most activity.
There are no hidden charges, we won’t approach you for money…ever. We believe that it is a win-win scenario which gives us a deep library of entertaining and educational content, and gives you exposure and the opportunity to be PAID FOR YOUR WORK.

The applet or activity MUST be served from our server. We are in the process of bringing a very fast server on line. It will be co-located at a major Internet provider giving us access to the Internet backbone at the
highest possible speeds, with the highest levels of up-time assurance. This
will avoid the problem of moved or discontinued URL’s, slow servers, and
other performance and reliability problems associated with many of the
current applet index services (where we probably found you).

It is our intention to develop this web site into a premium destination site
on the internet where children, parents and teachers become comfortable with
a vast library of appropriate educational applets and activities which will
be available free to them.

We also understand that many developers may not desire, or be able, to accept money for their work. For these developers, we will also provide a freeware site which will provide all of the advantages of the revenue site except the money.
To get started:

1. send an e-mail with your legal name and address to [email-masked]
stating that you are interested (no obligation).

We’ll send you a publishers agreement to review.

2. upload your applet/activity with documentation to ftp.pierian.com (User
name=publish - password=publish.  e-mail [email-masked] for
assistance)

Once we receive your permission, your applet/activity will become a part of
what we believe will quickly become a great site for kids, parents and
teachers all over the world.

If you have further questions, e-mail them to [email-masked]

We hope you’ll give this exciting new program a try.

Sincerely,

Web Publisher Program
Pierian Spring Software
5200 SW Macadam Ave.
Suite 570
Portland, OR 97201

800-472-8578
503-222-2044
503-222-0771 fax